Joel Anderson
principal + chief strategist
From the classroom to the boardroom, Joel has spent his career thinking about how stories—beautiful, jarring, hilarious, tragic—change people’s hearts, minds, behaviors, and spending habits.
Before starting Anderson Strategy, he taught writing and literature at Smith College and UMass Amherst, led a university-wide marketing and communication office, and served as VP of strategy at a marketing agency.
Collaborators
Scott Whitney
Owner + CREATIVE DIRECTOR / taxi colectivo
Scott is that rare creative who thinks strategy first. It’s the principle his agency, Taxi Colectivo, was founded on. Scott’s been a teacher, a journalist, a copywriter, a creative director, and now an entrepreneur. But at heart, he’s a worldclass storyteller who deftly navigates the intersection of art and commerce.